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Let me tell you the story of a successful business owner I know — we’ll call them Badass Boo.
Badass Boo started out in business as a personal trainer helping trans folks regain their confidence and physical strength through in-person 1:1 coaching sessions.
They scaled their business by creating pre-recorded online programs and charging a premium for 1:1 clients.
They’ve partnered with a long list of health and wellness companies, and things have been great. Badass Boo is fulfilling their dreams, achieving consistent 5-figure months, doing what they love, and helping people in their under-served community.
There’s just one little hiccup.
Over the last 5 years of scaling their business, Badass Boo still hasn't been able to crack 6 figures in annual revenue.
There should be no way that this business isn’t reporting multiple 7 figures.
Fitness and wellness is a booming industry.
Badass Boo is one of the leading trans wellness professionals in the industry — they’ve tapped into a great niche market for their services.3. Their client retention rate is above 90% month over month, and referrals are always coming through the door.
Here’s the problem.
Badass Boo has been doing way less work, while making more money than ever before.
Seems like the life every CEO wants to have, right?
The catch is, working less sometimes makes us feel like we’re not doing enough. And that’s how Badass Boo has been feeling lately.
Even though they’ve hired a whole team to take care of the day-to-day operations in their business, they still feel like they have to be involved in marketing efforts, customer service, delivering their offer, and all the things that are making money in their business.
Ultimately, that’s what’s holding their business back from crossing the 7-figure revenue threshold.
I’ve heard this exact story over and over again from my clients who find themselves stuck at 6 figures in revenue.
On the Hello Seven Growth Scale™️, we call this stage Hello 06: Badass. At this level, you’re probably making no more than $40,000 - $80,000 per month in your business, or anywhere from $500,000 - $999,999 per year.
Only 212,300 women-owned businesses in the U.S. — 2%, according to the US Census — are at this level of business growth.
In my years of business coaching, I’ve noticed a pattern in almost all Badass business owners.
They’re scared to let go of responsibility.
They’re traumatized by a society that says you have to work your tail off to justify making a lot of money. They don’t want to give up the tasks they love doing to other teammates, even though they know they don’t have the capacity for those responsibilities.
Even I faced this challenge as I was growing my business. There were some tasks that I took forever to hand over to my teammates. Writing is one of them. I LOVE to write, but trying to run a business while creating all the marketing and delivery assets you need every single week is not gonna take you to 7 figures, I’ll tell ya that for free.
So, to all my Badass Boos out there, this is my solution for you: you HAVE to LET GO.
Let go of the need to control every single solitary detail in your business.
If your emails are still bringing you consistent sales every month, don’t have a hissy fit over the missing comma or duplicated line in the last newsletter that was sent out.
If your finance officer made an error calculating profit share, allow them to make things right, and give them the support and systems they need to prevent this mistake from happening again.
If your marketing director is taking a month to create an elaborate evergreen sales funnel, don’t say, “I could do this myself 10 times faster.”
Trust that you’ve got the right people on your team and trust them to do their jobs properly. And if they’re not performing, figure out the reasons why.
Start from within and ask the right questions, such as:
Do they have enough space to carry out their role in a way that works best for them?
Is there additional training you can provide that will help them overcome a challenge they’re facing?
Do they feel supported in their role and comfortable enough to raise issues with their team leads?
Have you onboarded them properly and downloaded your process to them adequately so that they can do their job as well as (or even better than) you could?
If Badass Boo could find a way to let go, I guarantee they would hit 7 figures in revenue almost instantly. And if you’re at this Badass stage of growing your business, this is probably true for you, too.
Your results will include a diagnosis of the biggest problems in your business, and provide your next steps to solve those problems and scale to the next revenue level.
You’ll also get a level-specific Growth Scale Guide, which will give you key action steps you can implement today to move your business in the right direction.
Once you take the Assessment, drop me a comment with what level you’re at, and what action step you’ll be taking next to level up!