Writing your first sales page doesn’t have to be hard.

You don’t need to learn complex formulas or fancy copywriting frameworks.

All you need is a Google Doc and the truth.

Got those 2 things?

Okay cool, let’s get to it.

In this article, I’m gonna ask you some simple questions. Their answers should be included in your sales page — no matter what you’re selling.

What is your customer’s problem? And how does that problem make them feel?

You’ve probably heard some version of this basic tenet before: Your customers don’t want to buy your product or service — they want to buy a solution to their problems.

They want to buy a better version of themselves. They want to buy a happier, less stressful, more abundant life.

So, when it comes to selling your offer in words, nothing you say will resonate with your potential customer if you don’t understand their problem and how that problem makes them feel.

Let’s use Hello Seven as an example. Here’s some copy pulled straight from the sales page of We Should All Be Millionaires: The Club.

You deserve more opportunities, more open doors, and more money… We live in a world that is severely imbalanced when it comes to money and marginalized groups.

Not having enough money leaves so many of us with little financial power, feeling financially and emotionally broke, trapped in shitty relationships, buried in debt, unable to save adequately for retirement, and limited in so many ways.

What is THE solution?

Again, your customers just want a solution to their problem. They don’t much care if it’s YOUR solution. So pitch the solution first, before you get into the details of your offer.

Statistically, building a business is the realistic, faster option to create sustainable wealth, even if you are starting from scratch. When you build a business, you are building a valuable asset that can create cashflow every month.

What is YOUR solution?

Your time to shine! What’s your solution to your customer’s problem?

We provide executive coaching that challenges societal constraints, an empowering community, and strategic, wealth-building education, so you can: increase your income by 30% within the next 12 months; increase your income to 7 figures within the next 3 years; and build a company that’s sustainable and scalable.

How will your solution make your customer FEEL? What will their life look like after hiring you?

This is key — your customer needs to know how their life will change if they choose your solution. In a before and after pic, this is the “after.”

After joining The Club, you will gain more peace, power, and joy, and feel like a flourishing, wealthy badass who is completely unstoppable. You can use your wealth to upgrade your quality of life, take care of the people you love, leave a legacy for your children, and improve the world.

What higher purpose does your solution speak to?

Can you make your customers feel like they’re joining a movement? Linking your service to a bigger picture will get people excited about your brand and what it means to work with you.

At Hello Seven, we want more systemically marginalized people to build serious wealth, so together we can tip the balance of the world’s economic and political power.

If you can get the answers to those questions onto your sales page, you’ve already got a great start.

I have more to say on this topic, but I like to keep things short and sweet. And I love to keep you on the edge of your seat. ;)

Stay tuned for Part 2 of this article series, where I’ll get into not only what you should say, but how you should say it. Coming your way, very soon.

In the meantime, open up that Google Doc, copy and paste those questions, and get to truth-telling.

Happy writing!

xo,

Elena LeFevre (she/her/hers)

Hello Seven Lead Copywriter