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Before I dive into explaining this dope AF marketing strategy, let me take a quick step back and ask you an important question:
What problem does your framework solve?
(Your framework, by the way, is the step-by-step journey your client needs to take while working with you to get from where they are now to where they want to be.)
Go ahead and write down your answer. Think about what your customer’s problem is, and how your business framework solves that problem.
Take your time, I’ll wait!
Now, let me tell you why I’m asking:
An essential part of sales is helping your customer envision how you’ll help them — how you’ll get them from a problem to a solution, from Point A to Point B.
But here’s the catch: Not every potential client knows exactly what steps they need to take to solve their problem — even if they think they do.
And if you can’t clearly show them that you understand how to solve their problem, you’re in trouble.
This is why you need to turn your framework into a quiz that bridges the gap between your potential client’s problem and your solution.
A quiz can be an incredibly useful (and powerful) tool in diagnosing where your potential client is right now and what challenges they’re facing, so that they know as well as you what they need to do in order to solve their problem.
The “results” of your quiz can direct the quiz-taker to a specific next step — one that either directly or indirectly leads to whatever you have to offer, AKA your solution to their problem.
And if that quiz is based on your framework, then the potential client will feel crystal clear on how your product or service fits into their world.
Let’s talk examples.
Say you have a product-based business selling office furniture, and that everything you sell falls into a few different categories, like Classic, Colorful, Greek Revival, New Age, Rustic, etc.
You know that your potential client’s problem is wanting to buy furniture that feels cohesive, but not knowing where to start, and part of your framework is helping them find their office organization style.
So, you could create a quiz called, “What’s your office organization style?”
The questions could gather the user’s preferences based on pictures of furniture you actually sell.
The results could help them visualize their current style and their dream office, and direct them to purchasing products that fit that style.
At this point the user thinks, “OMG, my current office setup is so not me. I AM Greek Revival! I feel SEEN! I am gonna draw up my dream office right now and go buy all this furniture!! Yay!!”
Let’s look at another example. Imagine you’re a B2B service provider who helps businesses with their financial planning, and you offer different packages based on the size, needs, and goals of the company you’re working with.
You know that many of your potential clients aren’t always aware of where their money is going, and part of your framework is helping them put a cork in their money leaks.
So, you could create a quiz called, “Where are there money leaks in your business?”
The questions could be the same kind of questions you’d ask any new potential client in a discovery call, to identify the greatest financial issues they’re having in their business.
The results could list out those “money leaks” and direct the user to whichever of your financial planning service options would be the next best step for them, and allow them to join right away.
Cue: “OMG, I had no idea I had so many money leaks in my business. Thank goodness for this quiz and this company — I’m gonna buy the package they recommend and tackle this problem right now.”
Amazing, right?
Okay, now you understand why turning your framework into a quiz is a fantastic idea.
(Stay tuned for an upcoming Bulletin where I’ll get into the how. 😉 )
I bet you’d love to see an amazing example of a framework-based quiz, right
Guess what? You’re in luck.
Based on our framework, the Hello Seven Growth Scale™️, the Assessment asks a series of questions to determine what stage of business growth you’re at right now.
Your results will include a diagnosis of the biggest problems in your business, and provide your next steps to solve those problems and scale to the next revenue level.
You’ll also get a level-specific Growth Scale Guide, which will give you key action steps you can implement today to move your business in the right direction.
Go ahead and take the Assessment for inspiration. Then, drop me a comment with your own quiz idea — I’d love to share my thoughts with you.
xo,
R
