Those frumpy sweatpants might be comfy.
But they might also be costing you millions.
Michael W. Kraus, an associate professor at Yale University’s School of Management, did a study in 2014 which analyzed the impact your clothing has on your likelihood to make more (or less) money. Here’s what happened.
The test subjects participated in mock real-estate negotiations. Some of them were told to dress in sweats, others in snappy suits. Team Sweats averaged a theoretical profit of $680,000, while Team Suits amassed $2.1 million.
That’s 209% more money for Team Suits.
Why such a big difference?
Because what you wear impacts how you feel — and how you feel impacts the way you think, speak, and act.
If you want to make big money moves (double your prices, woo that dream client, lock in that mega-important contract) how you dress can make the difference between doing the damn thing or not.
Scientific American sums it up nicely: “What you wear can influence your thinking and negotiating skills, and even [your] hormone levels and heart rate.”
To phrase that differently, what you wear can determine whether you make million dollar decisions today — or broke-ass decisions.
Does this mean you need to wear a suit every day? Of course not. It’s not really about your clothing. It’s about how you feel — and how you perceive yourself.
Do you feel like a million bucks when you sit down at your desk to begin your workday? Or do you feel like a $10-off coupon?
Think about the person you want to become: successful, prosperous, a baller with a seven-figure net worth.
How does that person dress? How do they eat? Work out? Rest? Spend their time?
Consider, “How can I BE that person right now?”
What is a step you can take to move in the right direction — towards the person you aspire to be?
Let’s say the person you want to be has a housekeeper.
Maybe you can’t hire a housekeeper right now, but you can use a drop-off laundry service and save yourself hundreds of hours per year.
Let’s say the person you want to be has a personal assistant.
Maybe you can’t hire an assistant to protect your schedule right now, but you can start practicing by delegating small tasks at home with your family or people in your circle to help take things off your plate.
Let’s say the person you want to be has an expensive walk-in closet filled with designer pieces.
Maybe you can’t go out and purchase a wardrobe full of Gucci and Armani right this moment, but you can definitely change out of those old sweats.
And you should.
The more you step into the shoes (literally and figuratively) of the powerful person you want to become, the faster you will actually become that person.
xo,
R
P.S. Looking for a quick way to boujee-fy your new million dollar fashion sense?
Check out our “Rich Bitch” necklace, exclusively sold at the Hello Seven Swag Shop. My dear friend — artisanal jewelry extraordinaire, Frances Cadora — made this piece for me, and now I’m sharing it with you and the rest of the world.
Here’s the backstory: A few years ago, somebody called me a “rich bitch” as an insult. I had two choices: I could sulk and cry and feel so offended by this insignificant person’s tiny words, OR I could reframe what they said and put my own positive spin on it. I decided to go with option 2, and I’m SO glad I did.
For me, being a rich bitch means I’m rich in all ways — in money, in joy, in peace, in love, in time, in freedom… and that’s not an insult, that’s a compliment! It means not allowing people to walk all over me. It means I’m the boss of my own life. I’m the head honcho. I call the shots AND I make the plays. (Oh my God, did I just use a sports reference properly??)
Maybe you have a rich bitch story like mine. Maybe your story is still being written. But what better way to send a message of abundance and prosperity into the world, and to yourself, than with this necklace?
Plus it’s super cute, super high-quality (14k gold), and it goes with everything. AND it’s handmade. AAAAND your purchase supports a woman-owned company. It’s a win-win-win! Check it out on my neck here.
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