These days, the word “multi-passionate” gets thrown around like a frisbee at the beach.
And while it’s great to be great at many things… too many multi-talented people get caught up in the question: “How can I make money with all the talents and skills I’ve got?”
I’m gonna burst a few bubbles with my response:
Not everything you do has to make you money.
I’m serious — and I’ll tell you why.
This is the tale of Maya, the multi-passionate entrepreneur. She’s currently a solopreneur running a niche baking business.
She envisions herself generating 7 figures, achieving financial independence, and retiring early to enjoy the wealth she created.
And she thinks the best way to do this is by monetizing as many of her skills as possible to grow her income.
So, she decides to turn her talents of public speaking, tutoring, AND eyebrow threading into side hustles to supplement her income from the baking business.
A typical day for Maya starts out like this:
Waking up at 4 am to start working on an order of gourmet cookies…
Creating lesson plans for the 5 students she tutors…
Delivering that first order of cookies 6 miles away, then coming back home and starting to work on an elaborate birthday cake…
Taking a client for eyebrow threading while she’s got cake layers in the oven, and accidentally burning the cake because the eyebrow appointment took longer than expected…
Having to create a new batch of batter from scratch and answering emails about a potential speaking gig in a few days…
All before noon.
It is A LOT.
Needless to say, Maya ends up burning herself out in a couple months.
No matter how good you think you are at multitasking, there’s one problem with doing too many profitable things at once…
You lose focus.
When you’ve got multiple offers, your attention is split in so many directions that you’re not able to produce your best work.
Take Maya. She got distracted between baking cakes and attending to a client and ended up burning the entire batch, costing her time that she can’t afford to waste, and money on raw materials.
But when you’re laser-focused on one offer, you give yourself time to perfect your craft and deliver the best possible product, service, or outcome to your client or customer.
Here’s my advice to you:
Take some time to try out the things you’re good at. After all, you won’t know what sticks if you don’t try. BUT, don’t try everything at once. Give yourself a specific period of time to try each thing out and really get a feel for what you like and what works for you.
After giving your options a test run, narrow them down to the ONE thing that you enjoy, that comes most naturally, is most profitable, and is most aligned with your purpose.
Dedicate your time to crafting that one offer and making it the best you possibly can.
If you decide afterwards that the offer you created isn’t for you, you can change it whenever you want. You don’t have to be married to the first offer you ever come up with. I certainly wasn’t. But you need to focus on one thing at a time.
Take my business, for example. Right now, we’ve got one main offer that pays me a CEO-level salary and pays our 25 other team members around the world. That one offer grew Hello Seven to an 8-figure business.
You CAN skyrocket your revenue with just one offer.
And what do you do with all the other talents you’ve got?
Use them to help others without attaching a price tag. Find a charity that could benefit from your skills. Or simply turn your talents into hobbies.
Got a knack for painting? Gift your art to family and friends.
Love gardening? Create an oasis in your backyard that you can come home to every day.
Always been good at accounting? There’s probably a non-profit in your area that could use some help with their bookkeeping.
Now, I can hear you saying, “But Rachel, I don’t have time for that. I need to get to the coins!!”
But like Maya, if you try to monetize everything you’re good at, you’re actually limiting your earning potential in the long run.
Hobbies add more joy, creativity, and fun to your life, while helping you develop your problem solving abilities and other skills — and these elements influence how you show up in your business.
Trust me, you don't have to make money from every single thing you’re good at to reach 7 figures. In fact, you’re more likely to never hit 7 figures at all if you don’t narrow your focus.
No matter what stage in business you’re at right now, there’s something you need to be focusing on if you want to get to the next revenue level — and one step closer to 7 figures.
Your results will give you key insight into the things you need to start and stop doing in order to grow your business, and show you exactly how you can get to your next revenue level.
Take the Growth Scale Assessment here, so that you can start narrowing your focus and grow your business with less effort than ever before.
One more thing before I sign off (use this as your mantra for 2022):
One offer does not equal boring — it equals rich.
xo,
R
